Ice is 90% of
the glass. We treat
it that way.
Superior Ice is part of Superior Products Asia Pte Ltd, founded by a team that kept seeing bars pour the same bagged tube ice everyone else in Singapore used — and wondering why cocktails overseas held their shape so much longer. The answer was never the spirit. It was the ice.
Most ice is frozen fast, from all sides.
That traps air and mineral impurities at the core, which is why standard cubes turn cloudy and melt unevenly — diluting a drink long before it's finished. Directional freezing solves this by freezing from one side only, pushing impurities ahead of the ice front instead of trapping them. It's slower and it's more labour, which is exactly why almost nobody in Singapore does it for daily supply. We do.
From tap water to
your ice bucket.
Filter & Purify
Municipal water is run through multi-stage carbon and reverse-osmosis filtration to strip minerals and chlorine before it ever touches a mould.
Directional Freeze
Clear-grade water freezes from the base up over 24–48 hours, pushing air and residue upward and out, leaving dense, optically clear ice below.
Cut & Facet
Blocks are band-sawed, then hand-faceted to order — spheres, rocks or bespoke shapes — in a chilled room held at −4°C.
Pack & Deliver
Insulated crates keep ice below freezing from our Bukit Batok facility to your door, with island-wide same-day delivery on most orders.
We're happy to walk you through it.
Trade visits to our Bukit Batok facility are welcome by appointment — bring your bar team and see the freeze room firsthand.